3 things you remember to ensure your emails gets delivered to inbox (Email Deliverability).
Inboxing always depends on your list quality, user engagement and Domain or IP Reputation. Mailbox providers like gmail,yahoo,rediff etc view emails from new IP addresses as suspicious or spam until they establish a positive sending reputation during the warmup. It takes 6-10 weeks to achieve maximum deliverability depending on the targeted volume. Here the most important phase is user engagement. If your users open & click on emails which you sent or replying to your emails will always counted and leads to the positive reputation of your Domain/IP.
If you have a question of Why IP warmup required to send emails ?
Here it is –
IP warming is the process of adding email volumes to the new dedicated IP address. You shoudn’t send more number of mails on the first day itself. Instead of that you have to gradually increase over several days and weeks in order to establish a positive sending reputation with the mailbox providers like gmail,yahoo,rediff etc. IP warmup could take longer than normal if mailbox providers don’t perceive that the email is either wanted by the recipient or didn’t see the proper user engagement.
Still Confused what is the use of Dedicated IP ?
Having a dedicated IP allows you to control your own reputation and its completely depends on your own user engagement. Mailbox providers such as gmail,yahoo,rediff etc use the IP address to determine whether to land your email in the recipient inbox or not is based on the sending reputation of a IP. If you have a good sending reputation, your email deliverability is more likely to get delivered into the Inbox. If not, then you might seen the mail landed in spam/junk folder or may be not delivered too in few cases.
So, the question is How to Warmup a new IP address ?
Achieving good sending reputation can be a tricky task, especially if you are using a new IP address for your email campaigns. Mailbox providers consider emails as suspicious or spam from any senders with a new IP address, so first of all you should earn their trust to make your inboxing success. Here few basic practices to start with.
- Mailing should be done on most engaged or active users first to establish postive reputation.
- Do not send to big lists.It must be in batches which can be sent on every 2-3 hours.
- If you send certain number of emails on first day, continue the same number of emails for few more days.
- Do not increase the volumes suddenly. Makesure the number of sending mails should be just double the number of previous day.
For Example : If you send 1000 emails on day 1 then continue it for 2 or 3 days and then start with 2000 emails per day on day4 onwards and follow the same for 30 days to get good results of Email Deliverability.
Analyze your open rate and сlick through rates. You can see them in the quality score section. The lower they are, the worse for the sender reputation. Low score indicates low interest to your messages or may be they are inactive users. Send messages to the most engaged users. With Sendjot you can download engaged recipients who have been active since the last few days of your email campaigns with just a single click.
Feel free to write to us if incase you find anything difficult while sending your email campaigns. Our team is always ready to help you.
Help us spreading the word ‘Sendjot‘ – An Email Marketing Solution by letting all your Friends & Business Owners know about this. It can save time & money to promote products/services online by not investing so much money.
Feel free to contact us for email marketing strategies and best practices, we would love to hear from you contact@sendjot.com
